Typically, marketing efforts for cities and states encompass the promotion of a variety of desirable qualities to attract businesses and creative talent. Lately, it seems the title of Chief Innovation Officer has picked up steam in localities and across states as leaders seek to brand their region as “the” place for innovation. Take Colorado, for example, where last week Gov. John Hickenlooper rolled out a new logo and slogan for the state and, at the same time, appointed a new Chief Innovation Officer charged with leading the state’s efforts to increase competitiveness.