New Branding Effort Reflects Entrepreneurial Focus in Connecticut

With bright colors, interesting graphics, and intuitive navigation, the new look of Connecticut Innovations (CI) captures attention. The launch of CI's new brand identity, complete with an updated message platform and logo, hopes to better reflect the organization's mission and promote their resources to attract entrepreneurs. The new website highlights services offered by the three entities under CI's umbrella, including the merger with the Connecticut Development Authority in 2012 and the Small Business Innovation Group in 2009. Companies and investors are provided information on the Resources page, including articles, case studies and stats. Several educational features such as videos, webinars and podcasts are planned for a later launch. Explore the website...