How do you explain your work to others? Explore this important and challenging topic with your peers during a TBED Community of Practice webinar. SSTI will share findings about public perception and interpretation of common TBED activities, such as that people think tech transfer means moving files to a new device, and facilitate a discussion with experienced state leaders and the audience about effective strategies to build public awareness and stakeholder support. You’ll log off with new ideas for communicating your work to partners, funders, legislators, and even your family.

Which should be more valuable for an economic development minded investment program?

• Company A, which yields a 2x return on investment and has a technology that reduces carbon emissions and energy use,
• Company B, which returns 12x to investors through an impressive IPO but contributes more to climate change, or
• Company C, which returns 3x and the climate impacts of its technology and production process aren’t as easily measured so remain unknown.