The emerging innovation-intensive sector of urban farming is seeing heightened interest by venture capitalists, investments are growing faster than the crops: $2.4 billion so far this year at last count by PitchBook. That reflects a year over year (YoY) investment growth rate of 214 percent. The number of individual deals also is rising 14 percent YoY. The sector is expected by many market analysts to capture an increasing share of the nation’s food supply for a number of reasons. Most notably, the historic drought in the western half of the U.S. is likely to have significant impact on the region’s agricultural industry, which currently accounts for up to 70 percent of the region’s water use. Additionally, consumption of fresh vegetables tracks closely to income inequality and access to full service grocery stores and farmers’ markets, resulting in “food deserts” for many lower income neighborhoods. Thirdly, an ever increasing share of the world’s population is living in urban areas.
