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Census Bureau’s Narrative Profiles offer a snapshot of your region’s demographic and workforce data

By: Conor Gowder

The U.S. Census Bureau’s Narrative Profiles is an online resource that presents American Community Survey (ACS) 5-year estimates as easily digestible analytic reports. Profiles cover 18 important topic areas—including social, demographic, and workforce characteristics—and present data through short paragraphs, tables, and charts, allowing users to quickly grasp the most relevant statistics without needing to parse large tables of raw numbers. 

The Narrative Profiles tool is particularly useful for policymakers, researchers, and businesses who require a quick, clear, and accessible snapshot of a region or area's makeup and characteristics. The tool supports informed decision-making and strategic planning, making it a valuable resource for understanding and addressing local trends and needs.

Data is currently available for the recent 2019-2023 ACS 5-year estimates and as far back as the 2011-2015 estimates.

Geographically, data is available at the national, metro and micropolitan statistical area, state, county, county subdivision, place (e.g., city, town, village, etc.), ZIP code tabulation area, and census tract level, as well as for American Indian Areas/Alaska Native Areas/Hawaiian Home Lands.

The Census Bureau provides a short video tutorial on using the Narrative Profiles tool as a part of their Data Gem series, available here.