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New Product Development in Asia: An Introduction to the Special Issue
The purpose of this special issue is to broaden the scope of understanding of New Product Development (NPD) by going beyond the traditional Western research settings and looking at how new products are developed in Asia. This paper introduces the special issue on NPD in Asia and identifies key patterns of similarities and differences between Asian and Western NPD practices.
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http://www.sciencedirect.com/science?_ob=ArticleURL&_aset=V-WA-A-W-A-MsSAYVW-UUW-U-AAVCVDEDBB-AAVBUZUCBB-DBYCWWCDU-A-U&_rdoc=1&_fmt=summary&_udi=B6V69-4J91RDB-2&_coverDate=04%2F30%2F2006&_cdi=5809&_orig=search&_st=13&_sort=d&view=c&_acct=C000050221&_versi