Science and the Public Interest: Communicating the Results of New Scientific Research to the Public
The main thrust of this report is that researchers need to think deliberately about whether and how to communicate their results to the public and that, in this, a prime consideration should be how the public interest is best served. The report is designed to help researchers whose imminent publications might merit broader communication.
Link
http://www.royalsoc.ac.uk/downloaddoc.asp?id=2879