Trade Marks and Market Value in UK Firms

This paper uses a new data set of the trade mark activity of UK manufacturing and service sector firms (1996-2000) to investigate the market value of trade marks. Data on both trade (and service) marks sought via the UK Patent Office (UKTM) and the European Community Office for Harmonisation of the Internal Market (CTM) are available. The results indicate that stock market values are positively associated with R&D and trade mark activity by firms.