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Use of Marketing Instruments in Development of Towns and Regions: Case Study Slovakia
The authors explain that marketing conceptual framework has started to apply widely also as an instrument of regional and municipal development in transition economies. Transformation of proprietary relations and democratization of managing
processes has caused an interest in this discipline in conditions of the Slovak Republic.
Link
http://www.ersa.org/ersaconfs/ersa03/cdrom/papers/101.pdf