Sales, Marketing & Innovation
Capabilities of Irish Exporting SMEs

The report presents a review of the marketing, sales and innovation capabilities of exporting Irish small and medium enterprises (SMEs) carried out for Forfás, Enterprise Ireland, the Expert Group on Future Skills Needs, and Bord Bia. The report highlights the importance to Irish export-oriented SMEs of striving to achieve best practice in marketing, sales and innovation capabilities in order to remain competitive in international markets.