City Marketing - A significant Planning Tool for Urban Development in a Globalised Economy

This paper examines the importance of city marketing in urban governance decisions. It also investigates the relation of city marketing to urban tourism planning, given the relatively new trend for urban tourism quality management, and to sustainability. Finally, the paper looks at the relation of city marketing procedures to city time planning, participatory planning and urban regeneration, concluding with an acknowledgment of the significance of city marketing in urban planning in general.