Location Attractiveness - Is ITS Becoming a High-ranked Factor?

This paper focuses on the impact of Intelligent Transport Systems (ITS) concepts on location preferences of office keeping organisations. To measure this impact, a stated preference experiment has been conducted in the Netherlands and involves office keeping organisations in selected city regions. The paper describes the first results of a model describing the attractiveness of location profiles, which are based on location preference attributes, and the role of ITS in these profiles.