Being Entrepreneurial in Your Storytelling
People often remember stories, and telling stories can be an effective way to communicate success. But, as researchers have found, there is a craft to organizational storytelling whereby the story must work in conjunction with both logical-rational elements and the emotive and motivational features of the people involved. This lesson is an important one for small businesses and startups seeking to gain traction and staying power with their audience or customer. It also resonates for TBED practitioners who often struggle with clear and concise messaging in promoting economic growth.