As the most comprehensive resource available for those involved in technology-based economic development, SSTI offers the services that are needed to help build tech-based economies. Learn more about membership...
Entrepreneurial Risk and Market Entry
This paper attempts to reconcile the risk-bearing characterization of entrepreneurs with the stylized fact that entrepreneurs exhibit conventional risk aversion profiles. The authors propose that the disparity arises from confounding two distinct dimensions of uncertainty: demand uncertainty and ability uncertainty
Link
http://www.sba.gov/advo/research/wkpbw249.pdf