Building on takeaways from Appalachian stakeholders that included a preference to grow their own jobs through entrepreneurship and small business development rather than the traditional approach of business recruitment and new job creation, the Appalachian Regional Commission (ARC) developed a four-year strategic plan. The Appalachia Envisioned: A New Era of Opportunity plan sets strategic investment goals and objectives to build Appalachian businesses, workforce, infrastructure, culture and tourism, and community leaders.