Whether or not your state embraced strict measures in an attempt to reduce virus spread, the current pandemic has created the need for reflection and revision of how each of us go about our lives. The same opportunity has arisen for the public and private sectors to rethink how they engage in many core functions. Civic leaders in Arkansas did just that and today released a strategic plan with recommendations to guide economic development in the new era. Its central themes, including strong focus on innovation, entrepreneurship, and talent, could have broader applicability to other states as we move forward.