More and more established companies are trying to keep pace with technological changes by increasing their presence in the startup community. Although some companies choose to locate divisions such as software in places like the Bay Area, others are taking a more hands-on approach. Corporate accelerators function as startup accelerators that receive significant and public support from established firms such as financial investments, privileged access to resources, official endorsements by the corporation, as well as continued organizational ties. These accelerators, which continue to emerge both in the United States and abroad, illustrate a full-fledged trend in how established firms are using the startup model to innovate within their industries.