As competition increases within the venture capital industry to fund the next Google or Uber, the most highly desirable startups often have multiple investment offers and must decide upon the best. There are several factors that can affect evaluation of potential equity investors. For many startups, the decision may focus solely on the terms of the deal. However, there may be many more factors – outside of financial considerations – that impact the startup’s evaluation process.
To date, most of the discussion in the academic literature and research conducted has focused on the decision-making process for the investors. However, over the last few years, researchers have started to refocus their research on the entrepreneur’s perspective to better understand what makes a deal more desirable for startups looking for financing. They want to know what drives the decision-making process and what factors make an equity investor more desirable to the startups with the most growth potential.