Companies Focus on Incremental Innovations to Fuel Competitiveness, Ernst & Young Reports
Over the last three years, 87 percent of companies have grown their product portfolio through incremental innovations, according to an Ernst & Young report — Competing for Growth Approximately 75 percent of new products developed are intended for consumers in the established markets of the developed world. Respondents, however, envision the new global shifting its focus away from these established markets towards the emerging markets. Seventy percent of respondents indicated that their companies are becoming more global due to the recession.