While the Phoenix Metropolitan Statistical Area (MSA) has the recipe for a creative economy - people in creative occupations, industries with a creative workforce, and an environment that supports creativity - it falls short of the national average in more than 75 percent of all creative occupational categories, a new study by the Maricopa Partnership for Arts and Culture (MPAC) finds.
Creative Connections: Arts, Ideas, and Economic Progress in Greater Phoenix provides an in-depth examination of the region's strengths and weaknesses in building a creative economy and offers recommendations to attract and retain talent to the area. According to the report, Phoenix boasts a workforce of more than 100,000 people in creative occupations, including arts, design, culture and those rooted in new ideas and methods -- science, engineering and advanced technology, for example. These occupations represent 10 percent of the total wages in the region, with average wages of $56,729, compared to $33,705 for the region overall.
The report stresses the importance of building and sustaining creative economies in a global economy. Without a strong flow of innovation, which thrives in creative economies, the regional economy will inevitably falter as other U.S. regions with greater commitment surge ahead, the report states. Also, nations such as China and India are becoming more formidable competitors.
Comparatively, the Phoenix MSA ranks behind Seattle, Austin, San Diego, Dallas, Denver and Portland, respectively, in the percentage of its workforce in creative occupations, according to the report. The region's strengths lie within design, computer science and engineering, and business strategy fields, outpacing the national average for creative employment. However, the region falls short of the national average in more than 75 percent of all categories.
Although the report does not provide a specific action plan, it does outline recommendations for improvement. For example, government at all levels is a necessary and important partner in fostering vibrant communities and environments that nurture creativity, the report states. Both private and public sectors have roles to play to encourage and support innovative and bold entrepreneurial initiatives.
Additionally, the region needs to attract more creative outlets during non-work hours in order to attract and retain talent. Infrastructure and support for creative districts and vibrant "hot spots" is critical to the development and appeal of the region, according to the report.
MPAC evolved from a 2004 study that examined the state of arts and culture in the Phoenix region and its impact on the economy. The goal of the new Creative Connections: Arts, Ideas, and Economic Progress in Greater Phoenix is to demonstrate the relationship of creative industries and the innovation economy. It is available at: http://www.mpacarts.org/publications.php
Links to this report and 4,000 additional TBED-related research reports, strategic plans and other papers can be found at the Tech-based Economic Development (TBED) Resource Center, jointly developed by the Technology Administration and SSTI, at: http://www.tbedresourcecenter.org/.