USDA Pushes Bio-based Products through Federal Purchasing Power
Launching a revolutionary market-defining product like the iPod is one thing, but commercializing consumer products built on revolutionary manufacturing processes or new material composition have a much tougher time breaking into existing markets unless the new product comes with a significant cost-savings for consumers or quality improvement that warrants the expense. This is particularly true for technologies, services and products built on an energy conservation, waste minimization or other renewable/green platform.